Mainstream TV Networks vs Digital Providers: The Transformation of Competition and the Future of New Content, within the Context of Changing Viewing Trends and Innovation

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via public channels. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV netw

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